Social Media in the Medical Practice: Risks, Rewards and Reputation Management
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ABOUT THE WEBINAR:
Medical practices must understand the importance of the appropriate use of social media in the medical practice. A nurse posting a photo of a patient on Instagram after a successful procedure, a receptionist posting a selfie on Facebook with a list of the day’s patients in the background, or a physician responding to a negative comment spotted on Google, can lead to potential HIPAA and reputation issues. This presentation will outline how to identify and reduce risks associated with the use of social media, as well as how to appropriately use social media for marketing purposes.
- Identify risks associated with the use of social media by workforce members involving protected health information and ways to mitigate those risks.
- Use social media to promote the practice without violating HIPAA
- Manage the reputation of the practice and individual providers by developing strong policies and procedures and training for the entire workforce
ABOUT OUR SPEAKER:
Loretta Maddox, MS, FACMPE, CHC is a senior compliance consultant with Healthcare Compliance Pros (HCP). Prior to joining HCP, she served as a senior medical practice consultant for SVMIC for 12 years. Loretta has over 20 years’ experience in the healthcare industry. Her expertise is regulatory compliance with an emphasis on HIPAA and the HITECH Act. She received her master’s degree in health law and policy from the Cumberland School of Law at Samford University, is a board-certified Fellow in the American College of Medical Practice Executives and is Certified in Healthcare Compliance.
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