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  • Webinar: The New Post-Covid Patient Journey and How Marketing Impacts Healthcare

Webinar: The New Post-Covid Patient Journey and How Marketing Impacts Healthcare

  • 01/11/2022
  • 12:00 PM - 1:00 PM
  • Webinar

The New Post-Covid Patient Journey and How Marketing Impacts Healthcare 


As a practice manager, you are busier than ever juggling multiple responsibilities (while still navigating Covid-related challenges), but the patient journey and expectations have changed forever. Focusing on your practice’s digital presence, including online reviews, local SEO rankings and your social media presence is critical to your ongoing success. During this session we will cover trends we’re seeing in the healthcare industry and how it will impact your practice's marketing planning.

During this session you’ll learn:

  1. How the social media landscape has changed and how you can take advantage of new tools to target and communicate with potential (and current) clients.
  2. Why you need to proactively manage your online review program (you’ll be surprised how many referrals are now driven by healthcare reviews).
  3. How you can easily increase traffic and establish your practice’s website (and physicians) as a local expert in just 12 months.


David Kaufer has been working in marketing and communications for more than 30 years. KDMC Marketing is celebrating its 11th year as an agency – and 8th year as a MGMA vendor partner. David and the agency work with a variety of healthcare practices across the country.

Webinars are a member benefit. To register, login and proceed to Webinar Registration under the Members tab.

MO MGMA webinars are approved for 1.0 CE credit hour of LIVE learning from MGMA state for those attending the live session. Webinars are approved for 1.0 CE credit hour from MGMA state for on-demand listening.

MO MGMA offers FREE Webinar Series as a benefit of membership. Our webinars focus on the domains of the ACMPE Body of Knowledge. These webinars are free to ALL members. To register as a non-member for a fee, please contact Rebekah Francis or Join MO MGMA. Recordings of webinars are available online under the Members tab on our website.


To meet the needs of today’s leaders through education, networking, advocating, and providing tools that focus on the delivery of excellence in patient care.


To be the recognized leader in defining and supporting the profession of medical practice management in Missouri.


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