Webinar: Is Google Biased Against My Practice?

Most practices need new patients from both their home city and neighboring cities (or zip codes), but Google doesn’t see it that way. Google believes that patients want what’s closest to them when they search. That might be great for a dry cleaner or a gas station, but not for many practices. This is known as Google's proximity, or vicinity, bias. Unless you deal with it you’ll lose out on visibility to potential new patients who are actually close to your practice.

Presentation Objectives

· Understand Google’s “proximity” bias

· Understand how to counteract Google’s bias to your benefit

Carl White, founder of MarketVisory Group, focuses on helping private practices stay private. Carl’s passion for private practice independent business goes all the way back to working in his family’s pharmacy when he was a kid. Today MarketVisory Group helps private practices get more leads, phone calls, reviews, and overall visibility. Carl is a Duct Tape Marketing Certified Consultant. He lives in Northbrook, IL.

MO MGMA webinars are approved for 1.0 CE credit hour of LIVE learning from MGMA state for those attending the live session. 

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MO MGMA offers FREE Webinar Series as a benefit of membership. Our webinars focus on the domains of the ACMPE Body of Knowledge. These webinars are free to ALL members. To register as a non-member for a fee, please contact Rebekah Francis or Join MO MGMA. Recordings of webinars are available online under the Members tab on our website.